Credibility: Citing sources enhances the credibility and reliability of your work by showing that it is grounded in established research. Avoiding Plagiarism: Proper citations help in avoiding plagiarism, which is the unethical practice of using someone else's work without giving them due credit. Academic Integrity: Citations uphold the standards of academic integrity by recognizing the original contributions of other scholars. Research Continuity: Citations allow other researchers to trace back the original sources and continue building upon the existing body of knowledge.